Avoid Marketing Emails Landing in Spam – Fix It By Using Simple Tips and Tools

In today’s current digital life, emails have become an essential part. Yet, according to the survey, everyday recipients receive around 60 billion spam emails between 2019 and 2023. In addition, online protection and privacy laws have become more stringent with many hacking cases. Unfortunately, this makes emails going to spam folders relatively easy, even if they are legitimate. This article will discuss common reasons why your emails land in spam and how to avoid them.

Your Content Triggers Spam Filters

Spam filters search for specific combinations of words. For instance, if an email receives enough hits or includes the words Lowest Price, Extra Income, No Cost, or Easy Money, it may be routed to spam marketing emails, even though they create interest and are actionable. It is because they are criteria of spam trigger keywords. As a result, it is critical to say or understand which phrases to avoid or keep to make your email expressive and straightforward.

No Unsubscribe Alternative or Relevant Address

One of the big mistakes most of us unknowingly make is not providing relevant addresses or no unsubscribe buttons, which will undoubtedly reduce your delivery rate and ensure your marketing emails are going to spam. When attempting to unsubscribe, the recipient should not experience hiccups and must be visible and easily accessible. Moreover, using subtle techniques to create protracted unsubscribe forms and nearly invisible fonts can also backfire on your email.

Unauthorized Email Communication

It is a no-brainer if your email marketing is going to spam. It is because you send emails to the recipients without their permission. Therefore, you must first get the recipients’ explicit and voluntary consent to send them a marketing email. For instance, you cannot collect email addresses at trade shows and start sending emails to them or for purchasing lists. If you are a beginner, buying a list of contact emails may seem appealing; however, down the line, it sounds like a bad idea. It violates the recently enacted GDPR, which requires clear and explicit consent from the recipient.

Instead, create a two-step sign-up process that allows subscribers to join your list voluntarily and ensures that your emails are approved twice before they arrive in their inboxes.

Numerous Attachments

One of the significant red flags for most spam filters is the number of attachments in one email because files can serve as convenient entry points for viruses and malware. Therefore, it is advised to avoid sending heavy attachments in emails such as newsletters.

If an attachment is required, it is better to notify the recipient and limit the number of attachments in a single email. You can also attach files or documents to emails by uploading them to a cloud-based storage service like Dropbox or Google Drive or include a link to the file in your email to avoid spam filters from flagging it.

Enclosing a Deceptive Subject Line

The subject line is vital in every email, as the recipients open their emails solely based on the subject. Hence, if the email topic is inappropriate and contains overly sensational claims, it may lead your email to the spam folder. A subject line’s role is to describe your email’s content; therefore, it must be accurate and contain at most 60 characters. You need to create an eye-catching, professional, and compelling subject line to boost your email marketing ROI.

Frequent Campaigns

With festive seasons around the corner, most businesses start sending campaign emails with discounts and promotions. So naturally, sending out frequent campaigns for any advertising will send your email to the spam folder, even though your recipient may be interested in your brand or product. Hence, your subscribers should be able to handle your emails. So instead, you restrict the frequency to 3-4 times a week with only one campaign per day.

Evade Getting Your Emails Marked as Spam by Your Recipients

One of the main reasons your emails land in the spam folder of your subscribers is that they are marked as spam by your recipients. Although your content might be excellent, and the recipient may have explicitly permitted you to send them marketing emails, they still label your email as spam to clear their inboxes. They need to remember the reason behind subscribing to your product, or it could be an honest mistake. First, ensure you understand how and when your recipients like to receive their emails and then curate personalized emails they can connect to and engage with without feeling bored.

Inactive Subscribers

Subscriber activity is one of the main criteria spam filters use to delete emails that recipients are least interested. But unfortunately, many companies need help to maintain an active email list. We understand gathering email lists takes time and effort, and removing inactive ones is entirely alright, as they have no impact on your ROI. It only lowers your sender rating ruling to costly and frequent penalties on your ISP and domain. One of the best practices today is “Pruning” subscribers depending on the number of inactive days and unopened emails.

    A Complete Overview of Electronic Data Interchange (EDI)

    A Complete Overview of Electronic Data Interchange (EDI)

    Over the years, there has been a very primitive way of doing business in the B2B industry, and now’s the time to break this cycle. Which cycle, you ask? The cycle where you purchase a new product for your business, fill out the required details, take a printout, and mail it to the supplier. Then, after a few days, the supplier receives your purchase order, processes it, fills out an invoice, takes a printout, and later faxes it to you. This way you were able to pay it after manually adding the invoice information to your accounting system. These paper-based processes were the only options for businesses in the early days. Electronic Data Interchange (EDI) ‘s commencement has become a rich alternative to exchanging information in documents like purchase orders and invoices, also prevailing across industries today.

    In this article, we will talk about what EDI is and how it enables the exchange of business data, the various benefits of EDI, and how it differs from API-based integration.

    What is Electronic Data Interchange (EDI), and How Does it Work?

    EDI, or electronic data interchange, is a way to digitally exchange business information through standardized, electronically formatted documents between business partners. It is a standard electronic business language that replaces business processes and allows trading partners to quickly and easily communicate with each other. The EDI order process allows the computer-to-computer exchange of business documents from one company to another, enabling automated, paperless communication.

    At a high level, EDI or Electronic Data Interchange involves sending business documents from one organization’s computer system to another. A person is not engaged, and there is no need to transfer the data manually from the paper to the proper place. Moreover, for EDI to work, trading partners must agree on how the information will be exchanged and used. The technology is used to specifically automate workflows; for instance, a buyer generates a purchase order sent to their supplier using EDI. Once the order is received, it automatically creates and sends an invoice to the buyer and notifies completion about the new order. The shipment information is automatically sent to the buyer once the order has been processed. 

    The Components That Allow EDI to Work:

    EDI Message Standards

    EDI message standards are a crucial part of EDI, as it describes each document piece’s format, location, and order, allowing the two organizations’ computer systems to communicate and process data. In today’s tech-savvy world, there are several EDI standards used. In North America, they use the American National Standards Institute (ANSI) X-12, or ASC X12, standards. At the same time, the Electronic Data Interchange for Administration, Commerce, and Transport (UN/EDIFACT) EDI protocol is an international EDI standard created by the United Nations that enables multi-country data exchange. There are also industry-specific standards, like HIPAA. An EDI translator converts your data into the correct format to send to your trading partner. Both businesses must use the same form for EDI to work.

    EDI Transmissions Generally Follow Two Basic Types:

    1. Value-added networks (VAN)
    2. Direct EDI or point-to-point EDI

    A value-added network is when a third-party network provider manages data transmission. Direct EDI or point-to-point EDI is when trading partners connect their computers or systems directly over the internet via secure protocols. This type of EDI can use several internet transmission protocols, including Secure File Transfer Protocol (SFTP) or File Transfer Protocol (FTP), Applicability Statement 2 (AS2), HTTPS protocol, Simple Object Access Protocol (SOAP), mobile EDI, and more.

    The Importance of EDI Technology in Diverse Industry

    Although the technology started as a no-frills way to replace paper documents, it is now generally used to connect on-premise applications, ERP systems, accounting software, e-commerce software, and more to automate business workflows. When dealing with supply chains or logistics sectors, EDI software becomes the vital choice for businesses as it helps the industries get systematized. This is why most industries, such as retail, manufacturing, automotive, and utilities, often turn to EDI.

    Healthcare Sector

    EDI is often used in healthcare surroundings as it helps in ensuring HIPAA compliance and security when a hospital or another healthcare provider sends information to an insurance company. The technology also allows collecting patient data, verifying insurance coverage, and billing a patient or insurance company for services. 


    In the logistics sector, EDI improves partner management and gives visibility into the supply chain, enabling businesses to have faster and more efficient order processing while helping them avoid late shipments or missing items in an order. Carriers can provide shipment status notifications through EDI to inform customers of their shipment’s progress.

    Supply Chain Management 

    By giving real-time visibility and updates on inventories, EDI helps businesses manage their stocks and supply chains, allowing them to supply customers with the in-time products requirement, enhance order accuracy, and provide customers with updates on their orders. The supply chain team can use the technology with their warehouse management systems for shipping and warehousing documents, such as customs documents, inventory lists, shipping statuses, and advanced shipment notices. 


    Under the retail sector, EDI manages purchase orders, tracks inventory, supplies advance ship notices, and automates the data management services between e-commerce business partners. Since the industry involves managing many suppliers and a high volume of orders and inventory, technology has traditionally played a pivotal role in providing these businesses with more visibility and improved order processing times.

    Benefits of EDI

    Most organizations have their style of working and doing things with unique internal systems. EDI is a way to ensure that they can still exchange business documents and work together more efficiently.

    Provide Adequate Data Accuracy

    EDI avoids manual processes like data entry, which can lead to errors and improve your overall data quality. EDI message standards also include mandatory data, ensuring that the essential information is always included in your documents.

    Elevate The Customer and Partner Experience

    EDI helps streamline business processes, as it avoids the manual process of entering data and emailing or faxing the content to your trading partners. Instead allows this exchange of business documents to happen automatically, making you more responsive to customers and business partners.

    Enhance Your Order-to-cash Process

    The business automation process done by EDI technology smoothens the process. It fulfills orders faster by allowing purchase orders and invoices to be sent automatically from the supplier’s systems into the buyer’s systems. As a result, invoices are recorded sooner, and payments are sent and received on time. It also keeps financial systems up to date so you can close your books faster.

    Have a Secure Transactions Process

    Since the data sent using EDI can be sensitive or private, security standards must be in place. Security is a significant component of EDI protocols, and EDI solutions only allow access by authorized users.

    Therefore, an alternative integration solution to EDI might be necessary, depending on your business needs and goals. For cloud applications, the best way is through integration-led cloud automation based on APIs and on-premise agents for databases. EDI can still play a key role in specific processes, but more is needed as your business transforms and scales.

      Time to Change: Update Your Mental Model to Improve Business Innovation

      Time to Change: Update Your Mental Model to Improve Business Innovation

      For epochs, the death of code has been foretold. With the prediction getting overhyped, it is clear that the role of technical expertise in the enterprise is transforming. It can be depicted by Shadow IT, which has been a conversation point for some time. In 1995, the technical expertise and general mental model of IT were perforated. The fact that Shadow IT is pervasive is out of step with how people think about tech expertise. Numbers have estimated as much as 10xs known app usage, which shows how technology is harnessed within the organization.

      The dated mental models used today are based on organizations having two groups of people “IT” and “Non-IT.” The applications and information systems in the past were primarily built and managed through command-line tools, code, SQL statements, and complex configuration files. This technical skills expertise required a clear delineation between the people who created and configured it. It integrated the applications (IT) and those who used them (non-IT). As time passes by, people have started to evolve with the latest and updated technology. With the help of low-code/no-code solutions, an enriched focus on user experience and packaged cloud offerings, the technology has become increasingly accessible. Over time, as the new generation penetrates the workforce, people have also evolved on iPads and Netflix, and apps and websites have become a regular part of everyday life for the rest of us.

      Going back to 20 years ago, our perception of these skills in the organization is still rooted in the world when there was a gap in technical skills between IT and business teams. Also, there was a need to deliver deep technical expertise and technology solutions. At the same time, for years, organizations have struggled to enhance IT and business alignment with limited success. Fundamentally, the lack of success can be attributed to the “us and them” mentality, where almost all IT and the business are contending entities within the same organization – the technical experts vs. the “non-technical” business.

      Thus, businesses are left with a false choice with this outdated perception that’s out of step with the fleet-footed changes on the ground. In particular, the role of IT and CIOs is changing in veritably visible ways. Likewise, low-code/no-code (LCNC) is leading to theatrical changes in how organizations interact with software. Summits of big tectonic shifts in work get done, like mixed teams or composable firms, are well underway. It is only with these shifts that we see organizations finally throwing away the old mental model and truly leveraging the technical expertise of the entire organization.

      The First Domino to Fall – Service Queue Model

      Toiling with a customer whose integration system was handled by IT in a model where teams around the business would log requests and wait in the queue to be prioritized. In Spite of over 1,500 employees in an IT team servicing around 20,000 employees, only two on the team could deliver solutions using the integration middleware product. As a result, it created an obvious bottleneck. This type of situation depicts the state of most organizations across the globe. Due to our legacy mental model, technical skills expertise is misapplied. Instead of realizing that less technical individuals can deliver a large portion of the same services, we remain stuck with the perception that technical services require deep technical experts.

      However, it is changing by employing the service queue model, which is giving way to more democratized approaches. Low code lowers the technical skill requirements and acts as the bridge between the business and technical worlds. With the bar lowered and the average technical skill of the organization advancing, the combination allows many more people to stitch together business systems, services, and experiences like building blocks. 

      In this scenario, technical expertise is not devalued; it is refocused. Highly technical resources can now use their time more effectively by working on difficult queries or solutions that use their technical expertise, often moving into an overseeing and guidance role. It enables them to ensure that all solutions delivered are high-quality, safe, and compliant. Democratization is not about replacing technical expertise but understanding and effectively using your organization’s technical skill-sets.  

      Democratization Is Not a One-Size-Fits-All Structure

      We aim to look at what companies do across the gamut, as there is no one-size-fits-all structure. Although the role of tech expertise in companies is changing, that does not mean every company needs to change on an immediate basis. In our gears framework, we break it down into three different operating models, which have an Automation HQ team at the centre: 

      1. Centralized Model
      2. Distributed Model
      3. Hybrid Model

      The Centralized Model

      Teams focus on the service queue, having total control over what gets built, as this is entrenched in traditional companies and can be difficult to change. It is common with IT but can also be used in other departments, for instance, a centralized marketing automation team. While this works at an initial level, it typically does not scale, leading organizations to employ other approaches. However, starting with a centralized model is never a bad preference.

      The Distributed Model

      Sometimes we call this the federated model, where the building happens across the company empowered by LCNC while the Automation HQ team still maintains centralized standards and controls.

      The Hybrid Model

      It is a combination of centralized and distributed, where this can sometimes be a transition point between centralized and distributed, and periodically works better for companies.

      Knowledge, Control, and Speed

      The role of technical expertise is altering along three levels – knowledge, control, and speed, regardless of what model an organization employs. Our mental models of technical skills expertise should shift to adapt to these changes.


      Knowledge sharing grows in importance as IT firms shift from following a request-service model into a guidance model. Across the teams, there are distinct skill sets and leveraging them at the right time. To be precise, IT and business bring diverse mindsets, and harnessing the strengths of each is the right approach. However, if not done appropriately, the distributed teams can face a struggle. For instance, the numerous technical team members might help in providing functions such as error handling, operational monitoring, security, and performance are properly considered. In contrast, the less technical and often more business-centric individuals will ensure the solution is truly bringing business value by ensuring the requirements, workflows, and experience is optimal.


      In the service queue model, IT teams are used to having total control. However, for over a decade, Shadow IT has been a sign of drifting control and locking down only encourages more Shadow IT. Instead, taking the right approach involves measuring IT on the role of healthy governance. Moreover, it is crucial to shift the relationship when thinking about control, less about command and more about enabling the team with the right standards and processes. Above all, IT needs to shift from being a barrier to being a guide.


      If IT relinquishes control, the essential trade-off with control can happen much faster. Reducing controls and boosting speed can result in involuntary consequences if taken too far. Therefore, assuring that oversight is maintained when thinking about democratization is vital. Moving fast and maintaining controls is possible, but it requires an intentional focus on both, and our gears framework is focused on doing the same. Some of these statements may seem obvious, while others may have heard them before at a conference or equivalent. 

      However, organizations making the same mistake over and over for the past decade indicate that something is wrong with how we approach technical expertise as an idea. Imagine we begin to view it as something distributed across the company rather than secluded in the corner of the organization; in this situation, we comprehend that the overall approach to technology within the firm needs modification. Hence, this approach is done when we come across organizations making big breakthroughs and starting to achieve real transformation.

        How Shutterstock built an integration strategy for enterprise and beyond

        How Shutterstock Built an Integration Strategy for Enterprise and Beyond

        Shutterstock—a creative platform that enables thousands of enterprise customers to access robust libraries of images, music, and video assets—was looking for new ways to ensure quality relationships with these large-scale customers. This included providing friction-free access to their platform across the rest of their clients’ tech stacks.

        Kevin Davis, the Director of Innovation and Enterprise Enablement for Shutterstock, provided more context on why they needed to address this area and how Workato’s Embedded Platform allowed them to do so during his Q&A session at Automate.

        Resource Constraints and Delayed Time to Market

        Shutterstock’s enterprise customers wanted to access content libraries across their existing tools and systems. Davis explained further: “We were tasked with getting Shutterstock anywhere that there is a search or upload button within the tools that [our enterprise customers] already use.”

        Integrating Shutterstock with these varied work environments, however, proved to be challenging.

        Roughly half of their enterprise customers didn’t have the resources to build in-house integrations or felt it could take longer than six months to build. And if Shutterstock were to build the integrations, they’d face similar resource restraints and timelines.

        Davis shared that building integrations required many steps and processes. His team found themselves in an endless cycle of building a business case, meeting with the technology teams, coaching product teams on how this might be built, etc.

        Making it all the more challenging, about one third of their enterprise customers had homegrown proprietary solutions. These required more work and resources from engineering teams and requests would inevitably get stuck in IT queues.

        With requests piling up, Kevin needed to take action: “From a scalability perspective, we wanted to move fast across hundreds, if not thousands of our enterprise customers—we needed a more turn-key solution, a low-code solution that didn’t require engineering involvement.”

        The Workato Embedded Platform Lets Shutterstock Build 100+ Integrations Within a Couple Years

        In order to offer a scalable approach to integration requests, Kevin’s team decided to invest in Workato’s embedded iPaaS solution.

        The goal is just to make it as painless as possible for the enterprise customer and we can do that seamlessly with the Workato Embedded Platform. – Kevin Davis Director of Innovation and Enterprise Enablement for Shutterstock

        With Workato’s Embedded Platform, Kevin’s team has been able to drive amazing time savings for their customers—enabling teams to focus on other creative projects:

        Across [our customers’] creative teams they’re averaging three and a half hours of production time saved every week and so you multiply that out over the course of say a 50-week year and it’s roughly they create a month of capacity to pursue more projects. – Kevin Davis Director of Innovation and Enterprise Enablement for Shutterstock

        Davis’ team has also seen benefits to their business. They’ve been able to increase loyalty, attract more business, offer competitive differentiation, and ensure smooth working relationships with customers. In addition, they’ve greatly reduced the strain on engineering resources and successfully eliminated customer churn.

        Out of 100+ integrations we’ve done over the past couple of years, I can’t think of one name that’s left us. It’s a powerful hook and a real delight-er. – Kevin Davis Director of Innovation and Enterprise Enablement for Shutterstock

        Ambitious Plans Ahead

        Currently, Davis’ team has hundreds of additional integrations in the pipeline. Moreover, they’re focused on educating customers about the solution and creating awareness. In doing so, they hope to expand integrations into the thousands over the next year.

          Everything You Need to Know About Cloud Application Integration

          Everything You Need to Know About Cloud Application Integration

          According to Gartner’s recent announcement, enterprise IT spending for cloud-based application software will rise from 58% to 66% in 3 years, underscoring the trend’s durability. Most IT firms have invested more time and money to develop and onboard cloud applications. However, they must understand how each fits within their existing cloud technologies and on-premise systems. For this, they will require to ideate and execute a cloud-to-cloud integration strategy at scale. This article will discuss how to navigate this practice using a few tips. Let’s first understand what cloud-to-cloud application integration is and its advantages.

          Cloud-to-Cloud Application Integration

          Cloud application integration uses a 3rd party tool or in-house resources to connect two or more cloud applications. Once the data is connected, it can move freely between the applications and remain in sync. For instance, you want to integrate your CRM – Salesforce, with your ERP system – NetSuite. Once connected, you can implement a data sync where any time an account is updated or added to your CRM, the corresponding changes automatically occur in your ERP system.

          Benefits of Cloud-to-Cloud Application Integration

          Here are some reasons why it is worth investing in cloud-to-cloud integration:

          • Start Operating Efficiently
          • Removes Data Silos
          • Prevents Costly Errors
          • Makes your SaaS Application Valuable

          Start Operating Efficiently

          Compelling employees to perform tasks manually, whether springing between applications to uncover information or engaging in data entry, can create bottlenecks and time delays.

          Cloud-to-cloud integration simplifies all types of employee activities, allowing processes to run swiftly and with less time invested by your team. As a side benefit, your employee experience is set to improve, as employees can put more effort and attention towards thoughtful, strategic work.

          Extracts Data Silos 

          When any information or data silos are sealed in certain systems, it leads to unwanted effects. Employees will have to request access to data, and by the time they receive it, it may not be as valuable; this type of experience can persuade employees to avoid requesting access to data in the future, preventing a variety of data types from helping them. Moreover, there will be cases when employees aren’t aware of certain data, as it only lives in systems they don’t use and can’t reach. Integrating your cloud applications can eliminate data silos and all the consequences they bring as data becomes available across connected applications. 

          Prevent Costly Errors

          Data entry can lead to all kinds of human errors, especially when it is performed at scale and across multiple teams. For instance, the finance team can input the wrong amount on an invoice, the marketing team can use the wrong email template in a nurture campaign, the HR team can send the wrong candidate an offer letter, and more. With the help of Cloud integration, you can cut back on the level of data entry your team performs and, as a result, any issues they could otherwise bring to your organization.

          Make Your SaaS Applications More Valuable

          The data application collected and stored is not just valuable to its users but likely benefits other teams for various other reasons. For instance, you have collected product usage data in your data warehouse; this data can help customer success managers detect churn risks and up-sell or cross-sell opportunities. It can also help the product team evaluate the use cases in demand and those that can influence decisions related to the product roadmap. Apart from this, it helps the sales team determine the prospect’s precise features. Thus, cloud integration allows you to distribute this insight from your data warehouse to the downstream systems used by various teams. It also allows them to access the information in or near real time. Moreover, these teams can use the information for their and the organization’s benefit.

          Best Practice on Performing Cloud-to-Cloud Integration

          Once the organization is set on integrating cloud applications, it is vital to keep the following best practices in mind.

          Evaluate Each Integration Tool Carefully

          The integration platform as a service (iPaaS) market is filled with vendors that offer diverse platforms. As a starting point, the firm seeks an integration solution that offers a low-code or no-code UX so that their business teams and IT can play a role in implementing and maintaining your integrations. Above all, you will want to glimpse providers that offer application connectors or pre-built, API-based connections to applications that the vendor provides and manages on your behalf. Moreover, the tool should offer enterprise-grade governance and security controls to ensure that business-critical data isn’t at risk of getting compromised.

          Focus on High-Value Integration Projects

          Once you have demonstrated an ROI and have internal champions, you will likely get the required resources to integrate at scale. Therefore, seek an opportunity that benefits your organization’s bottom line the most, such as integrating Marketo with Salesforce and syncing lead-related fields so that representatives can respond to leads faster. 

          Use Integration For Enterprise Automation

          While cloud application integration has its benefits, its functionality can only go far. By empowering you to elevate your business processes end-to-end, enterprise automation can take your digital transformation efforts to the next level. For instance, instead of just updating or syncing fields between your ERP system and CRM, you can fundamentally use an enterprise automation platform to transform your business from order to cash. 

          Hence, there are countless other ways you can leverage enterprise automation to innovate your processes and make them more resilient. Since the platform provides a low-code or no-code UX, you are not alone in this effort. Various business teams can also play a role in ideating and implementing impact solutions.

            Uncover the Major Benefits of Data Integration for Your Business

            Uncover the Major Benefits of Data Integration for Your Business

            In this era, the term Data Integration has become a hot topic, where most firms are trying to realize the value of the data they have collected from their customer base. Often, your ability to leverage data effectively comes down to the quality and accessibility of the data. To help your organization on both fronts, you can implement data integration, where data is collected from various systems, transformed, and then loaded to a single location, typically known as your data warehouse. This article will help you understand the benefits of data integrations. Starting with the first one-

            Declutters Data Silos

            Data silo – a collection of isolated data, typically accessible by one department. It presents several issues when information is locked in a specific application. They force employees to request access to data, and the time delays that transpire can reduce, if not altogether diminish, the requested data’s value. In other cases, employees may be unaware of certain data simply because they can’t see it in their applications, preventing them from requesting and using it from the beginning. Here, data integration allows you to remove existing data silos and avoid future data since the data employees can access via a centralized source. As a result, any negative outcomes rendered can be swiftly resolved.

            Helps Make the Right Business Decisions

            Making right decisions healthy for a business is very critical, and it requires more than the data that lives in a single system. In most cases, to gain a complete picture of a situation, you need to gather data from various sources to empower your team to make more measured choices. Data integration enables you and your team to harness all the data across your tech stack when performing analysis. For instance, build dashboards within your business intelligence (BI) tool that query and retrieve the required data from your data warehouse. It allows you to benefit from the BI tool’s advanced analytics capabilities while utilizing all the necessary data.

            Boosts Employee Productivity

            Most organizations compel their employees to perform data entry, presenting several issues, such as leading to human errors that hurt your business, invoicing a client by the wrong amount or adding inaccurate sales data to a report. Above all, it helps employees actively perform their tasks, which is valuable to the business and more likely enjoyed. Data integration helps prevent data entry across your teams by providing the foundation for moving accurate, timely data to downstream applications without any manual intervention.

            Enhances CX

            Providing customer-facing employees with various real-time data allows them to engage clients more easily, proactively and thoughtfully. Thus, the process allows visitors or clients to stay on your website for longer and buy your products efficiently. For instance, you can build a real-time data flow from your data warehouse to an application your customer success managers rely on, just like your CRM, where the data moving can include the clients’ product usage data. 

            Keeps Teams Aligned 

            For teams to cooperate effectively, they require access to the same information set. Any kind of disparities can readily lead to conflicts and actions that ultimately compromise their aims. For instance, if marketing and sales see slightly different versions of lead data, they might have different ideas for nurturing and engaging with specific accounts. In layman’s terms, if marketing sees scarcely different versions of lead data, they might add leads to a certain nurture campaign, while representatives might reach out to those same prospects with a different message. 

            As a result, it delivers prospects with a poor experience, lowers their chances of converting strong leads into clients, and breeds frustration between sales and marketing. Fortunately, data integration allows sales, marketing, and other customer-facing teams to view the same data within their respective applications, thereby preventing issues like the one above.

            Is Implemented Without Writing Code

            Data integration no longer requires extensive custom coding; using a low-code/no-code platform’s pre-built application connectors, you can integrate any application into your data warehouse within minutes and with ease. In addition, you can use these connectors to sync your data warehouse to downstream systems and then build data flows that match your teams’ requirements, for example, pushing lead data to your CRM in real-time.

            Why Integrate Your Data With Us?

            Linksoft – a leading Global information technology company believes in taking a collaborative approach to create customized solutions across the digital value chain that empowers IT and business teams to implement and maintain their data integrations. Modern businesses won’t have to think twice about their integration strategy which would allow them to focus on what they are best at- improving their product and we will help them scale. Moreover, data integration could also deliver a centralized platform beneficial for the marketers. It can help them gain powerful, usable customer insights and evaluate internal performance when creating eye-catchy campaigns, content, social media, digital ads, and more.

              Upgrade Yourself with Most In-Demand Tech Skills For 2022

              Every year we witness a new set of technologies and trends that shapes the world around us. So it is essential to keep ourselves updated with the latest technological advancements. Therefore, if you are not a tech-savvy person, this sounds quirky. But, if you want to stay ahead of the curve, there are some key skills that you should focus on. This article will give you complete knowledge of a few in-demand tech skills you should learn in 2022. From artificial intelligence to quantum computing, these skills will future-proof your career. 

              From artificial intelligence to quantum computing, these skills will future-proof your career. The truth is, it does not matter what your job profile is, as nowadays, most profiles require some technical skills, which is why having strong IT skills on your resume can get you a shortlist in any IT industry. 

              Tech skills such as data analysis, project management, marketing, accounting, and more will be included in 2022. However, certain technical skills are required for highly specialized job profiles, which the applicant will have if they want to apply. Therefore, tech skills to learn in 2022 are extremely assorted and can also be IT skills for a resume. There are times were recruiters will not just seek the most complicated tech skills in your resume if you have applied for a profile of a vet or baker. At this point, they might be looking for basic IT skills for resumes. 

              Tech Skills to Learn in 2022:

              Basic IT Skills List

              Speaking about the list of basic IT skills, there is a lot that depends on the industry in which you are currently employed. According to the industry, there are diverse tech skills to learn in 2022. Some industries will be pleased if you have a basic IT skills list, while others require more sophisticated IT skills for your resume. However, with the pandemic, everyone started improving their basic IT skills and adapting to changes in the workplace due to digital transformation.

              Most In-Demand Tech Skills

              Every year, technology keeps updating, so whenever we search for new tech skills, we come across a few considered the most in-demand tech skills. These tech skills may include artificial intelligence, DevOps, Cybersecurity, Cloud Computing, Augmented Reality (AR), Virtual Reality, Blockchain, Robotic Process Automation, Data Science, and more. 

              About In-Demand Tech Skills in 2022

              This year, most in-demand tech skills to learn in 2022 include cloud computing which refers to accessing computing services over the internet. It allows companies to store files on remote servers instead of a hard drive. Since we live in modern times, the top 10 tech skills in demand in 2022 must include Artificial Intelligence (AI). We see machines doing humans’ jobs more often, and these machines are programmed to think the way humans do, increasing productivity. 

              Technical Skills for IT Jobs

              Seeking an opportunity in the IT industry and worried about which tech skill is required? Well, it does not merely matter which industry you are opting for. Nearly every organization seeks some tech skills in their employees. These days they require a host of technical skills to perform all their tasks. Having immense technical skills can be useful in any job because you do not have to ask someone else when experiencing wifi issues. But the question is, do you really need these technical skills required for IT jobs and most in-demand tech skills for any other job? Well, as said earlier, having great technical skills can benefit you in every job you find. 

              In this digital world, few online courses on IT skills can be done by oneself without anyone’s suggestion. For technical skills required for IT jobs, you can find some courses offered free online, and some offer certification at the end of the course. Degrees are more time-consuming than certifications, but getting a tech-savvy degree can open many career opportunities. It can be awesome to update your resume with your new IT skills. Over and above, having knowledge of your preferred career and a specialized understanding of technical skills can be the very thing that clinches you a job. Moreover, you will require certain training for more advanced technical skills.

              With technology encroaching into every workspace, it is essential to have basic computer skills. This allows you to use a computer confidently, but your computer skills depend on your job and what you are required to do. Thus, having tech skills will help in career advancement and can help you get a job faster than those without tech skills. 

              There are many models of technical skills, but the top tech skills to learn in 2022 are Computer networking, Social media, Web – HTML, content management systems, CSS, Javascript, MS Office Outlook, Excel, Email, and Graphical skills such as Photoshop, illustrator, Corel draw, Writing such as ghostwriting, WordPress, SEO, Cybersecurity, Troubleshooting, Google Drive, docs, sheets, and more.

              Being tech-savvy to some degree has become of critical importance, with some careers depending heavily on their staff having tech knowledge. It is vital to understand the features of a search engine and know how to set up an anti-virus software program. Also, you can never know when your computer will crash, so you must regularly back up your valuable documents. 

              Talking about in-demand technical skills in 2022, the world relies on technology more than ever, requiring it for the most mundane tasks. When considering tech skills to learn this year, all you need to know is that technology is a massive profession. Still, there will always be in-demand technical skills this year, such as Project Management, Cybersecurity, Digital Marketing, Cloud Computing, and Programming. In-demand tech skills 2022 can be hard to learn; learning new skills takes hard work. This year tech skills can be expensive, too, if you decide to not go the free online course route. 

              Therefore, everybody has unique ideas about learning the most important tech skills. That’s why you have to be sure you’re not wasting time learning new skills that aren’t in demand. With covid-19, technology has been evolving at an enormous rate, and we simply have to keep up with it as it is taking over everything. 

                Quality Assurance: The Need of the Hour!

                Quality Assurance: The Need of the Hour!

                Why Has Quality Assurance (QA) Become a Need of the Hour in Today’s Digital World?

                The demand for QA by both businesses and consumers from this platform puts digital technology at high risk. However, this was not there earlier. An immature and unimaginative digital technology does not satisfy discerning and demanding consumers.

                Making an effective QA team an essential part of the agencies or companies is the only solution to avoid substantial digital failure.  

                Previously, QA teams were part of the programming department working in seclusion. They were the last people to be approached, for example, during the final stages of development, often resulting in last-minute fixes and issues cropping up from the feedback from the QA department.

                Importance of QA in Software Development Projects | Opensense Labs


                So what has changed now? In recent times, we want this technology to give us a seamlessly immediate outcome to almost all the problems possible without any hindrances and issues.

                What is it that makes this QA platform so important? Clients are demanding updates and online solutions at a faster pace. They also expect software development to be issued for free and a bug-free technology passed on to them at lightning speed. The paradigm shift from the waterfall model and the agile methodology has put the QA team at a higher level in technology. 

                Companies should also involve the QA teams in the initial briefs of a particular project, allowing them to gain a clear understanding and giving them a scope to make an error-free outcome.

                Minimizing Cost

                One of the vital roles played by the QA team is to anticipate the error first hand before it is delivered to the client. It can save a lot on budget and make the product error-free. The time consumed in suggestions going back and forth is reduced.

                Quality Assurance – Harvices

                Reducing Technical Lapses

                Some companies outsource their work to other digital agencies as they do not have a dedicated and well-versed IT technical staff. So having an in-house QA team not only helps reduce risks in the first place but also helps prevent the bugs that creep into previously working areas of systems because of new software developments. With this, they can maintain the functionality of the existing product. 

                Creating Brand Image

                The creation of a brand reputation through websites plays a significant role. A glitchy and unsecured website can result in a bad brand image. Before a website goes live, passing it through an integrated QA process helps us get the best quality website and enhances our brand image.

                Successful Brand Imagery & Identity | designRoom

                Access is one such agency that gives a high-quality outcome to its clients through its QA team. The growing team is an intrinsic part of the development process, which starts with the briefing stage and agreeing on the meaningful and measurable acceptance criteria with key customer stakeholders, through to guiding User Acceptance Testing (UAT) testing.

                Test automation is another area that the agency is highly developing. It helps in reducing the time taken by each test and also gives you the availability of repeatable tests. The manual work gets reduced, ultimately ensuring that fundamental functionality is not compromised.

                At Access, the implementation of test automation is done at two levels. Developers utilize the functionality of Behat testing to ensure that certain critical parts of projects are built correctly and have key functionality. The QA team also implements coding (using Java and Selenium Web driver) that mimics the interaction of users with critical parts of websites to ensure that they have not been compromised with any new release.

                Quality assurance’s role in digital development will only become more significant. A QA tester has to be a multi-tasker, from having an eye for detail to programming to excellent communication till delivering the final product error-free. As we depend on technology to hold our valuable information, specialist roles across security, performance, and load testing will only increase.