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In today’s current digital life, emails have become an essential part. Yet, according to the survey, everyday recipients receive around 60 billion spam emails between 2019 and 2023. In addition, online protection and privacy laws have become more stringent with many hacking cases. Unfortunately, this makes emails going to spam folders relatively easy, even if they are legitimate. This article will discuss common reasons why your emails land in spam and how to avoid them.
Your Content Triggers Spam Filters
Spam filters search for specific combinations of words. For instance, if an email receives enough hits or includes the words Lowest Price, Extra Income, No Cost, or Easy Money, it may be routed to spam marketing emails, even though they create interest and are actionable. It is because they are criteria of spam trigger keywords. As a result, it is critical to say or understand which phrases to avoid or keep to make your email expressive and straightforward.
No Unsubscribe Alternative or Relevant Address
One of the big mistakes most of us unknowingly make is not providing relevant addresses or no unsubscribe buttons, which will undoubtedly reduce your delivery rate and ensure your marketing emails are going to spam. When attempting to unsubscribe, the recipient should not experience hiccups and must be visible and easily accessible. Moreover, using subtle techniques to create protracted unsubscribe forms and nearly invisible fonts can also backfire on your email.
Unauthorized Email Communication
It is a no-brainer if your email marketing is going to spam. It is because you send emails to the recipients without their permission. Therefore, you must first get the recipients’ explicit and voluntary consent to send them a marketing email. For instance, you cannot collect email addresses at trade shows and start sending emails to them or for purchasing lists. If you are a beginner, buying a list of contact emails may seem appealing; however, down the line, it sounds like a bad idea. It violates the recently enacted GDPR, which requires clear and explicit consent from the recipient.
Instead, create a two-step sign-up process that allows subscribers to join your list voluntarily and ensures that your emails are approved twice before they arrive in their inboxes.
Numerous Attachments
One of the significant red flags for most spam filters is the number of attachments in one email because files can serve as convenient entry points for viruses and malware. Therefore, it is advised to avoid sending heavy attachments in emails such as newsletters.
If an attachment is required, it is better to notify the recipient and limit the number of attachments in a single email. You can also attach files or documents to emails by uploading them to a cloud-based storage service like Dropbox or Google Drive or include a link to the file in your email to avoid spam filters from flagging it.
Enclosing a Deceptive Subject Line
The subject line is vital in every email, as the recipients open their emails solely based on the subject. Hence, if the email topic is inappropriate and contains overly sensational claims, it may lead your email to the spam folder. A subject line’s role is to describe your email’s content; therefore, it must be accurate and contain at most 60 characters. You need to create an eye-catching, professional, and compelling subject line to boost your email marketing ROI.
Frequent Campaigns
With festive seasons around the corner, most businesses start sending campaign emails with discounts and promotions. So naturally, sending out frequent campaigns for any advertising will send your email to the spam folder, even though your recipient may be interested in your brand or product. Hence, your subscribers should be able to handle your emails. So instead, you restrict the frequency to 3-4 times a week with only one campaign per day.
Evade Getting Your Emails Marked as Spam by Your Recipients
One of the main reasons your emails land in the spam folder of your subscribers is that they are marked as spam by your recipients. Although your content might be excellent, and the recipient may have explicitly permitted you to send them marketing emails, they still label your email as spam to clear their inboxes. They need to remember the reason behind subscribing to your product, or it could be an honest mistake. First, ensure you understand how and when your recipients like to receive their emails and then curate personalized emails they can connect to and engage with without feeling bored.
Inactive Subscribers
Subscriber activity is one of the main criteria spam filters use to delete emails that recipients are least interested. But unfortunately, many companies need help to maintain an active email list. We understand gathering email lists takes time and effort, and removing inactive ones is entirely alright, as they have no impact on your ROI. It only lowers your sender rating ruling to costly and frequent penalties on your ISP and domain. One of the best practices today is “Pruning” subscribers depending on the number of inactive days and unopened emails.
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