In this era, the term Data Integration has become a hot topic, where most firms are trying to realize the value of the data they have collected from their customer base. Often, your ability to leverage data effectively comes down to the quality and accessibility of the data. To help your organization on both fronts, you can implement data integration, where data is collected from various systems, transformed, and then loaded to a single location, typically known as your data warehouse. This article will help you understand the benefits of data integrations. Starting with the first one-
Declutters Data Silos
Data silo – a collection of isolated data, typically accessible by one department. It presents several issues when information is locked in a specific application. They force employees to request access to data, and the time delays that transpire can reduce, if not altogether diminish, the requested data’s value. In other cases, employees may be unaware of certain data simply because they can’t see it in their applications, preventing them from requesting and using it from the beginning. Here, data integration allows you to remove existing data silos and avoid future data since the data employees can access via a centralized source. As a result, any negative outcomes rendered can be swiftly resolved.
Helps Make the Right Business Decisions
Making right decisions healthy for a business is very critical, and it requires more than the data that lives in a single system. In most cases, to gain a complete picture of a situation, you need to gather data from various sources to empower your team to make more measured choices. Data integration enables you and your team to harness all the data across your tech stack when performing analysis. For instance, build dashboards within your business intelligence (BI) tool that query and retrieve the required data from your data warehouse. It allows you to benefit from the BI tool’s advanced analytics capabilities while utilizing all the necessary data.
Boosts Employee Productivity
Most organizations compel their employees to perform data entry, presenting several issues, such as leading to human errors that hurt your business, invoicing a client by the wrong amount or adding inaccurate sales data to a report. Above all, it helps employees actively perform their tasks, which is valuable to the business and more likely enjoyed. Data integration helps prevent data entry across your teams by providing the foundation for moving accurate, timely data to downstream applications without any manual intervention.
Providing customer-facing employees with various real-time data allows them to engage clients more easily, proactively and thoughtfully. Thus, the process allows visitors or clients to stay on your website for longer and buy your products efficiently. For instance, you can build a real-time data flow from your data warehouse to an application your customer success managers rely on, just like your CRM, where the data moving can include the clients’ product usage data.
Keeps Teams Aligned
For teams to cooperate effectively, they require access to the same information set. Any kind of disparities can readily lead to conflicts and actions that ultimately compromise their aims. For instance, if marketing and sales see slightly different versions of lead data, they might have different ideas for nurturing and engaging with specific accounts. In layman’s terms, if marketing sees scarcely different versions of lead data, they might add leads to a certain nurture campaign, while representatives might reach out to those same prospects with a different message.
As a result, it delivers prospects with a poor experience, lowers their chances of converting strong leads into clients, and breeds frustration between sales and marketing. Fortunately, data integration allows sales, marketing, and other customer-facing teams to view the same data within their respective applications, thereby preventing issues like the one above.
Is Implemented Without Writing Code
Data integration no longer requires extensive custom coding; using a low-code/no-code platform’s pre-built application connectors, you can integrate any application into your data warehouse within minutes and with ease. In addition, you can use these connectors to sync your data warehouse to downstream systems and then build data flows that match your teams’ requirements, for example, pushing lead data to your CRM in real-time.
Why Integrate Your Data With Us?
Linksoft – a leading Global information technology company believes in taking a collaborative approach to create customized solutions across the digital value chain that empowers IT and business teams to implement and maintain their data integrations. Modern businesses won’t have to think twice about their integration strategy which would allow them to focus on what they are best at- improving their product and we will help them scale. Moreover, data integration could also deliver a centralized platform beneficial for the marketers. It can help them gain powerful, usable customer insights and evaluate internal performance when creating eye-catchy campaigns, content, social media, digital ads, and more.